Prices in five-star hotels in Sochi in the context of the pandemic increased by more than 1.7 times in the first half of 2021 compared to the same period in 2019. Such data are cited on Friday in a study by the consulting company JLL.
“The weighted average rate in hotels by the sea increased by 31% compared to the first half of 2019 – to 9.4 thousand rubles, while in Krasnaya Polyana the indicator added 65% and reached 10.4 thousand rubles. The most significant dynamics is observed in high market segments (five stars), where the indicator grew by more than 1.7 times by 2019 and reached 16.8 thousand rubles. at sea and 12.5 thousand rubles. in the mountains, ”the study says. Sochi hotels did not demonstrate such a colossal rise in prices even during the FIFA World Cup, it is specified in the materials.
The pandemic provoked an increase in demand for Sochi hotels, as a result, prices in them became comparable to those in luxury hotels in Moscow, Irina Mogilatova, General Director of Tweed Agency, commented to TASS. According to her, a significant increase in prices is also observed in the rental housing market in Sochi, which led to a shortage of seasonal workers in hotels. “The owners of apartments in Sochi have doubled rental prices in comparison with the same period last year, which led not only to a decrease in the number of vacationers who want to rent at the resort, but also to a shortage of seasonal workers – hotel staff, cooks, waiters,” said the interlocutor of the agency.
Prospects for July-August and the second half of the year in the hotel market in Sochi are still vague: a significant decrease in hotel occupancy rates is already being recorded, said Yana Ukhanova, head of the hotel business department at JLL. “The introduced and regularly changing rules of settling in hotels in the Krasnodar Territory, together with the opening of a number of external destinations, certainly stimulated Russian tourists to reconsider their vacation plans. We forecast the main fall in August. One gets the impression that the “off-season” in Sochi will come earlier than usual, ”she said in the study.
Russian news agency TASS